Torc Infotech
B2B growth · Proposal
Krayyons   Commercial proposal

A B2B engine
for Krayyons.

Turn Hari’s operating experience into a clear reason to start a business conversation. Launch for the October conference, then build pages around the services and evidence buyers need.

Prepared forHariharan Sivaprakasam
Launch target1 October 2026
Launch feeUS$470 (₹45,000), one time
Date22 September 2026
ReferenceTI-KRAYYONS-2026-09

Proposed commercials for discussion. Fees exclude applicable taxes and third-party costs.

01. The commercial purpose

Experience that earns the next conversation

Krayyons serves small and mid-sized businesses scaling nationally or globally, and operators fixing difficult supply chain problems. The page should help a buyer recognise their problem, see relevant experience and ask for a discussion.

i
Operator credibility
Lead with Hari’s global experience and involvement from assessment through implementation. Use approved leadership examples to show how he has built, scaled and recovered operations.
ii
A clear buying reason
Connect the five service areas to buyer needs: stronger teams, reliable processes, useful technology, accountable partnerships and supply chains that support growth.
iii
Conference follow-through
Give Hari one link for conference conversations, introductions and LinkedIn. Capture the company, supply chain challenge and timing so he can follow up with context.
iv
Visibility into pipeline
Track enquiry sources and successful submissions. Review qualified enquiries, booked discussions and opportunities with Hari’s follow-up records. Revenue attribution depends on keeping those records current.
02. The launch page

One page. A complete business introduction.

We own the positioning, copy, design and build of one responsive English landing page with up to eight sections.

SectionWhat it does
Opening propositionExplain who Krayyons helps, the problems it solves and how to start a discussion. Retain “Reimagine Supply Chain Possibilities.”
Buyer situationsMake growth, global expansion, difficult transitions and operating recovery recognisable to potential clients.
Five service areasTeam, Process, Technology, Client & Partner Value, and Business Growth. All five appear on the launch page.
Experience and proofAdapt up to three approved examples from the deck, with a specific problem, action and result. Attribute them to the team’s prior leadership experience.
How engagements workExplain assessment, solution design, implementation and ongoing improvement. Include interim leadership and partner governance where relevant.
Hari and the companyIntroduce the founder’s background, global operating experience and delivery model.
What Krayyons believesBring people first, trust and sustainable solutions into a short statement of how the company works.
Enquiry and contactOne enquiry form with name, work email, company, challenge and optional timing. Send notifications to one nominated inbox and show a clear submission confirmation.
Launch delivery includes
One positioning session and website copy adapted from the deck and founder inputs.
Custom desktop and mobile design, with two consolidated revision rounds.
Form validation, spam protection and a successful delivery test.
Page metadata, sitemap, search indexing setup, analytics and enquiry event tracking.
A foundation for continued use
Source tags for conference, referral and LinkedIn links where available.
A simple lead tracking sheet with fields for qualification, next action and opportunity value.
Hosting recommendation, domain connection, HTTPS and deployment on the agreed host.
Handover walkthrough, source files and 30 days of fixes for delivered functionality.

We configure measurement in Krayyons-owned accounts. Hari’s team owns enquiry response and sales follow-up. Ongoing lead generation, search rankings and revenue are not guaranteed by the build.

03. Investment and expansion

New templates. Copy for each page.

The launch engagement is US$470 (₹45,000), including landing page copy. After launch, each additional page template costs US$280 (₹27,000). Copywriting costs US$100 (₹10,000) per additional page.

USD and INR are alternative fixed quotes. Choose one billing currency when confirming the engagement. Each total uses the rates shown for that currency.

Planning examples
0
0 templates8 templates

US$280 (₹27,000) per distinct page layout. Examples: About Us, service detail, case study or blog article. Reusing a layout does not incur another template fee.

0
0 pages20 pages

US$100 (₹10,000) per page. Five articles using one blog article template mean one template fee and five copywriting fees. Select zero if Krayyons supplies the final copy.

Example: one About Us template with copy costs US$380 (₹37,000). One blog article template with copy for five articles costs US$780 (₹77,000). Both are additional to the launch engagement.
US$280 (₹27,000) per additional template
Design and responsive build of one distinct page layout, up to six sections, using the established visual identity.
Reusable structure for pages of the same type, with relevant enquiry CTAs and metadata fields.
Two consolidated template revision rounds. Copywriting is priced separately.
US$100 (₹10,000) copywriting per page
Page structure, headlines and body copy, up to 1,000 words, based on the agreed brief and supplied material.
A relevant call to action, page title and meta description.
Two consolidated copy revision rounds. Each article, service page or case study is one copywriting unit.

A blog listing and a blog article layout are separate templates if both are commissioned. CMS setup and publishing workflows are scoped separately. New research, case study interviews, custom interactive tools, video production and complex integrations need separate estimates.

04. Delivery plan

Ready for 1 October

This schedule assumes scope approval, the kickoff payment and core inputs by 23 September. Feedback is due within one working day at each review.

WhenMilestoneHari’s input
23 SeptemberAgree scope, host and primary enquiry action.Logo, contact details, account access and approval of public claims.
24-25 SeptemberPositioning and complete page copy.One consolidated copy review.
26-28 SeptemberPage design and responsive build.One consolidated design review.
29-30 SeptemberTest enquiry delivery, tracking and mobile usability. Final corrections.Final launch sign-off.
1 OctoberLaunch, test the live page and hand over.Use the link in conference follow-up.

Delays in inputs or approvals may move the launch date. Additional pages follow a separate schedule after the conference.

05. Working terms

Clear scope. Room to grow.

Payment: 50% at kickoff and 50% after approval, before launch. Future template and copywriting batches use the same split against their agreed scope.

Inputs: Krayyons supplies brand assets, founder information, approved results and public contact details. Client names, logos and prior-employer achievements require Hari’s approval before publication.

Review: Two consolidated revision rounds across copy and design. New sections, changed direction after approval or extra functionality are quoted before work begins.

Ownership: Krayyons owns the paid-for final copy, design and source files. Domain, hosting and analytics accounts remain under Krayyons’ control, subject to third-party licence terms.

Hosting: We recommend the host against security, reliability and maintenance needs, including Hari’s Azure or India-based hosting preference. Provider charges are approved separately before purchase.

Outside this engagement: Ongoing SEO/content publishing, LinkedIn management, paid campaigns, outreach, CRM automation, CMS development and maintenance retainers. Privacy/legal wording comes from Krayyons; we can place a supplied notice alongside the enquiry form.

Later opportunities: Expand into testimonials, videos, educational content and expert discussions when material is available. ViaPiSoft’s visibility and inbound work will be scoped after its separate discovery call.

Prepared from the 21 September discovery notes and Krayyons’ September 2026 capabilities deck. Proposed delivery scope and fees are for discussion.

Next step   Launch engagement

A clear offer.
A reason to get in touch.

Agree the launch scope and commercials, nominate one reviewer, and share the brand and account inputs. We then turn the deck into a page Hari can use in his next business conversation.

Torc Infotech · Krayyons · September 2026 · Confidential